EXPERT ADVICE AND ADVANCED INGREDIENT CREATE NEW DIETARY SUPPLEMENT

Offering a complete value-added service based on immunity-enhancing yeast glucan from ABAC, Jebsen Industrial provided product design and positioning support to a local nutrition company, developing an effective new dietary supplement for children and the elderly in China. 

 

The Challenge: Create a New Immunity-Boosting Product for China


China’s dietary supplements market is huge and booming. With tighter regulation and growing health awareness, domestic production of health food is expected to grow 20% a year and be worth RMB 1 trillion (US0 billion) by 2015, according to China’s 12th Five-Year Development Plan for the Food Industry.

 

One Shanghai-based nutrition and healthcare company is preparing to meet this increased demand with new products and solutions. After more than two decades in the industry, it is known for producing quality products with a focus on functional ingredients that promote health among children and the elderly. It wanted to extend its product portfolio with an effective immunity-enhancing supplement.

 

With a deep understanding of the fast-growing nutrition sector, Jebsen Industrial recognized the potential good fit between this Chinese health food leader and Glucanosom™, an advanced yeast glucan produced in Switzerland and clinically proven to stimulate the immune system. Jebsen Industrial thus approached the Shanghai-based nutrition company in early 2013 and recommended Glucanosom™.

 

Offering a complete value-added service based on immunity-enhancing yeast glucan from ABAC, Jebsen Industrial provided product design and positioning support to a local nutrition company, developing an effective new dietary supplement for children and the elderly in China.

 

Advanced Functional Ingredient


Glucanosom™ is a premium yeast glucan available in powder and capsule form. Unlike other glucans, yeast glucan can only be broken down in the intestines by microflora, which allows it to activate the immune system from the digestive tract. ABAC’s Glucanosom™ is produced using natural ingredients and mild production methods that isolate and preserve the natural yeast cell wall structure. It contains only non-genetically modified yeast and does not use any ingredients of animal origin.

 

“Two factors make Glucanosom™ particularly attractive to our nutrition company customer,” said Roman Zhang, Key Account Manager of Nutrition & Health Department, Jebsen Industrial. “First, this high-quality ingredient is clinically proven. Being both unique and effective, it will help our customer differentiate its products in China’s crowded supplement market. Second, Glucanosom™ is produced to the highest international standards by a well-respected Swiss company, ABAC.”

 

ABACis known globally as an innovator that develops and manufactures functional bio-products for use in the best foods, cosmetics, and animal feed. It takes advantage of modern science and cutting-edge technology, along with natural, scientifically proven resources. All ABAC products adhere to strict international regulations, with Glucanosom™ receiving GRAS status as a “Generally Recognized as Safe” food additive under the US Food and Drug Administration. ABAC has been working with Jebsen Industrial in Greater China since 2010.

 

The Solution: Complete Value-Added Service


As the China supplier of Glucanosom™, Jebsen Industrial provided a complete value-added service to its nutrition company customer. This included the timely supply of the ingredient on a two-week turnaround, but also went beyond that to a role in the design of a new immunity-boosting nutritional supplement to meet the needs of Chinese consumers.

 

“With expert knowledge of this yeast glucan, Jebsen Industrial was invited to help the customer work with the Glucanosom™ ingredient. We were able to offer valuable advice and support on product design and positioning, using our understanding of the core value of this functional ingredient and our insights into the supplement market in China to help the customer create an effective product that met a real market need,” said Mr Zhang.

 

The joint project spanned five months in 2013, with three months devoted to researching and refining a unique selling point for the new product, and two months on product design. Throughout the process, Jebsen Industrial worked closely with the customer’s research and design team, providing technical support as the team designed and refined the new product formula.

 

Now released to the Chinese market, the new product is an immunity-boosting supplement in which the ABAC yeast glucan is a core ingredient. It relies on the immunity-enhancing properties of glucan to help counteract the stresses of modern urban life, especially air pollution and humid weather.

 

“With expertise in the world’s finest functional ingredients, plus industry and marketing knowledge specific to China, Jebsen Industrial is an ideal partner to develop solutions for China’s growing health food and nutritional supplement sector,” Mr Zhang concluded.

 

Client

 

  •  Well-established Shanghai-based nutrition and healthcare company, known for quality products for children and the elderly

 

Challenge

 

  • Help client extend its product portfolio with an effective immunity-enhancing supplement

 

Partner

 

  • Partnering Jebsen Industrial in Greater China since 2010, Switzerland’s ABAC is an innovator that develops and manufactures functional bio-products using natural ingredients and mild production methods

 

Value-added solution

 

  • Top-quality Glucanosom™, a premium yeast glucan produced by ABAC and clinically proven to activate the immune system
  • Professional consultancy from Jebsen Industrial on product design and positioning
  • In-depth technical support from Jebsen Industrial throughout the product R&D process

 

For More Information

For more information about Jebsen Industrial solutions for the food and beverage industry, please send an email to indenquiry@jebsen.com or visit the website at: www.jebsenindustrial.com

 


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