PACKAGING COMPANY LEAPFROGS TO THE LATEST TECHNOLOGY

Offering the latest technology and a trust-based partnership, GOEBEL Schneid- und Wickelsysteme GmbH and Jebsen Industrial help Fuxing move into a profitable new industry segment with the world’s most advanced BOPP slitting and rewinding technology.

Offering the latest technology and a trust-based partnership, GOEBEL Schneid- und Wickelsysteme GmbH and Jebsen Industrial help Fuxing move into a profitable new industry segment with the world’s most advanced BOPP slitting and rewinding technology.   Offering the latest technology and a trust-based partnership, GOEBEL Schneid- und Wickelsysteme GmbH and Jebsen Industrial help Fuxing move into a profitable new industry segment with the world’s most advanced BOPP slitting and rewinding technology.   Offering the latest technology and a trust-based partnership, GOEBEL Schneid- und Wickelsysteme GmbH and Jebsen Industrial help Fuxing move into a profitable new industry segment with the world’s most advanced BOPP slitting and rewinding technology.

Offering the latest technology and a trust-based partnership, GOEBEL Schneid- und Wickelsysteme GmbH and Jebsen Industrial help Fuxing move into a profitable new industry segment with the world’s most advanced BOPP slitting and rewinding technology.   Offering the latest technology and a trust-based partnership, GOEBEL Schneid- und Wickelsysteme GmbH and Jebsen Industrial help Fuxing move into a profitable new industry segment with the world’s most advanced BOPP slitting and rewinding technology.

 

The Challenge: Moving into a Profitable New Industry

The market for biaxially oriented polypropylene (BOPP) packaging materials is growing worldwide, driven by high demand in Asia. Sustained economic development in China and growth in India’s retail sector and food packaging industry is expected to boost regional demand for BOPP film by more than 8% a year to 2013.

For Bazhou Shengfang Fuxing Colour Printing Packaging Co. Ltd. (Fuxing), this rising demand holds great promise.
 
The Hebei-based family-run company has built a successful business around the efficient production of hot-rolled steel products and printed colour packaging. However, its management team wanted to diversify the business and further boost Fuxing’s long-term profitability. As a result, Fuxing’s general manager, Mr. Wang Bo Ping, has been following the growth of the expanding BOPP market for some ten years.
 
Through extensive market research, visits to BOPP factories in China, and participating in industry events such as CHINAPLAS, Mr. Wang determined that BOPP production would be a prudent and profitable next step for Fuxing.
 
BOPP production builds on Fuxing’s experience in the printing business. Moving into the industry at this early stage also brings it the advantage of facing fewer competitors, while its location in North China gives it access to a vast and mature industrial base. The new direction is also a way for Fuxing to support China’s ongoing economic development. China’s government is keen for the nation to meet its increasing domestic demand for BOPP packing materials through local production and also to expand as a BOPP exporter.
 
Given the scale of the company’s investment, Mr. Wang knew that selecting advanced technology and the right consulting partner was going to be crucial to the success of its new BOPP production business. Fuxing had four key requirements:
  • Exceptional operating stability
  • High performance in terms of quality and speed
  • Proven cost efficiency
  • Outstanding after-sales service

After due consideration, Fuxing selected a technically advanced solution from the world leader GOEBEL Schneid- und Wickelsysteme and its Greater China partner Jebsen Industrial.  



The Solution: Partnering with Leaders
Fuxing selected GOEBEL technology after conducting extensive research on the brand in 2008 and 2009, including soliciting the advice of technical experts and feedback from GOEBEL customers in China. Several factors were crucial in the decision, including the European brand’s leadership position in the industry, its reputation for technological innovation and quality, and the strong return on investment (ROI) its equipment could offer. GOEBEL cares on  customers in Greater China through  Jebsen Industrial.

“With decades of experience as a supplier to the plastics, printing, and converting industries across China, Jebsen Industrial was the ideal choice to help Fuxing maximize its business potential. We have substantial local expertise and in-depth relationships with the world’s leading equipment and solutions suppliers, such as GOEBEL,” said Lorenz Zimmermann, Director, Jebsen Industrial. “Even more crucially, both Jebsen Industrial and GOEBEL understand the value of partnership and long-term relationships.”

GOEBEL and Jebsen Industrial have worked together in Greater China since 1976.



Advanced GOEBEL Technology
Making an investment in excess of 1 billion RMB, Fuxing will deploy a total of five GOEBEL production lines in the next three years on a 66-acre site. It is using the most advanced technology available today, with its first multi-function five-layer co-extruded BOPP film production line in operation since February 2011. 

“With our advanced technology and wide experience in this market we can ensure that Fuxing is as competitive as possible, today and for the future,” said Harald Knechtel, Sales Director, GOEBEL.

GOEBEL is a world-leading supplier of slitter rewinders, known for high-quality, advanced technology, and maximum reliability. It offers customer-tailored solutions and the ability to handle even the most sensitive materials. Based in Germany, GOEBEL has been supplying special machinery since 1851 and slitter rewinders for over 160 years. With 9,000 machine installations, the company offers extensive experience and great expertise.

The GOEBEL slitter -rewinders offer the best machine stability in the industry to ensure optimal productivity based on non-stop operation, process automation, high running speed, and minimal maintenance. With exceptional finished roll quality and precision, this future-oriented technology will deliver maximum ROI to Fuxing over a long life cycle. 



Complete One-Stop Solution

Jebsen Industrial initially worked closely with Fuxing and GOEBEL experts over a 12-month period, providing general information about the prospects for the BOPP industry as well as specific data on available technologies. Fuxing appreciated Jebsen Industrial’s ability to provide a fair analysis of the strengths and weaknesses of different equipment options, backed by comparative data.

During the implementation and testing phase of the Fuxing project, Jebsen Industrial provided overall project management services to help ensure that the new production lines were in operation on time within two months. The company also supported both Fuxing and GOEBEL during ordering and customization. It now continues to offer ongoing support to streamline equipment operation and maintenance.

Going forward, Fuxing will continue to benefit from GOEBEL’s advanced technology and a value-added long-term relationship with both GOEBEL and Jebsen Industrial.

 

For More Information
For more information about Jebsen Industrial solutions for the printing and converting industry, please send an email to [email protected] or visit the website at: www.jebsenindustrial.com

 


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