Date: 2015.04.01 ~ 2015.04.03

Venue: National Exhibition and Convention (Shanghai) Centre.

Booth: 3P20/3Q21

City: Shanghai,China

A regular participant of Food Ingredients China (FIC), Jebsen Industrial supported the annual tradeshow that was held from April 1-3, 2015 at a new venue, National Exhibition and Convention (Shanghai) Centre. With an impressive line-up of healthy ingredients and food solutions from over 10 leading principals, complemented by Jebsen Industrial’s in-house food innovation capabilities, FIC 2015 was yet another successful event for the business unit.


Safe, premium and nutritious

In keeping with its value proposition to the industry, Jebsen Industrial’s participation in FIC 2015 was themed ‘Safe, Premium & Nutritious’. These are the three key pillars that Jebsen Industrial believes is essential to the modern consumer. To convey this visually, its booth at 3P20/3Q21 featured clean design lines and its crisp corporate colours of blue and white.


 Jebsen Industrial reinforces its position as a food innovator at Food Ingredients China 2015


Over 1,000 show-goers visited its booth—an impressive number that has become a norm for Jebsen Industrial at FIC. While engaging existing customers and building new relationships, the onsite team also received highly rated feedback about its comprehensive product range and innovative food solutions. In particular, visitors were particularly interested in world-renowned principals like Sensus from the Netherlands, Syral and Nexira )/"> Nexira from France as well as Denmark’s Chr. Hansen.


They were also keen to meet Deutsche Extrakt Kaffee (DEK) from Germany—one of Jebsen Industrial’s latest principals and a new exhibitor to FIC. They learnt that DEK is one of the leading suppliers of instant coffee and instant coffee drinks to the retail own-brand market and were impressed to learn how the brand manages its entire value chain from procurement and production to fully automated packaging for total quality control.


The live demonstrations and tasting sessions at the Jebsen Industrial booth also allowed FIC show-goers to experience almost all kinds of major food ingredients in a single place. With the support of other principals like ABAC, Denomega , Futura , Tate & Lyle, Wei-Teh and Weishardt , Jebsen Industrial was able to truly showcase the breadth and depth of its industry offerings.


Whether they were keen on yeast-βglucan, natural spices, natural colouring, probiotics, emulsifiers, fish oil, acacia gum, dietary fibre, inulin, wheat protein, modified starch, gelatin, collagen or fruit and vegetable powder, visitors knew that all solutions represented by Jebsen Industrial have been verified as safe, premium and nutritious.


 Jebsen Industrial reinforces its position as a food innovator at Food Ingredients China 2015


Adding value with innovation

In addition to showcasing food ingredients, Jebsen Industrial also presented popular consumer products that currently use its safe, premium and nutritious solutions. Visitors who were less familiar with Jebsen Industrial were pleasantly surprised to find that drinks from leading brands like Weiquan, Bright , Mengniu and Yili as well as Wriggley’s doublemint chewing gum, Wangzai QQ candy, Oishi potato chips and others are all based on Jebsen Industrial’s food ingredients. For Jebsen Industrial, this was also an effective way to prove the application versatility and business viability of its solutions.


Given the prevailing market trend of health consciousness, Chinese consumers are becoming more selective with their food choices, demanding great taste, quality and safety. Jebsen Industrial, as a trusted business partner of local F&B manufacturers, is committed to helping the industry evolve with consumer needs. At its in-house R&D Centre located in Shanghai, Jebsen Industrial has a team of specialists that focuses on developing new and innovative food applications.


A selection of Jebsen Industrial’s food innovation ideas was brought to FIC 2015, wowing visitors with both creativity and flavour. To give an example, yoghurt, which is exceptionally popular among Chinese consumers as a drink or dessert, was fashioned into hard candy, biscuit filling and egg yolk sauce! This was made possible by the unique combination of several key factors—Jebsen Industrial’s R&D capabilities and technical expertise, its clear market understanding of consumer preferences and trends as well as the safe, premium and nutritious ingredients made available by its principals.  


 Jebsen Industrial reinforces its position as a food innovator at Food Ingredients China 2015


“At Jebsen, we have a culture of innovation. This is particularly relevant in the fast-changing F&B industry where consumers are always looking for something new to excite them. It is important for manufacturers to keep pace with their consumers but not all companies have the resources to do so. This is where we add the most value, I believe,” said Elizabeth Leung, Speciality & Ingredients Solutions Division, Jebsen Industrial.


“We see ourselves as more than just a solutions provider. We are a business partner to our principals and customers and our goal is to help them achieve long-term success. In the F&B industry, we do this is by offering them our innovation capabilities as a service. Because we have strong technical expertise in food science as well as deep industry insights, we are able to work with our customers in product development and testing to create food ideas that will be well received in the market,” she said.


To find out how Jebsen Industrial can help you succeed in Greater China, or for more information about any of the products or services featured here, please contact us at indenquiry@jebsen.com.