Date: 2015.06.24 ~ 2015.06.26

Venue: Shanghai New International Expo Centre (SNIEC)

Booth: E5G01

City: Shanghai

As China grows in affluence, its people are increasingly selective of the food they consume. Since 2005, a continuous rise in demand has bolstered China’s dietary supplement and health foods market, which in 2013, was valued at RMB186.9 billion. This is according to a new paper released by research firm Radiant Insights in November 2014.


Against such promising market conditions, Food ingredients Asia-China, Health ingredients & Natural ingredients (Fi Asia-China, Hi & Ni) 2015 is set to return from June 24-26 this year. As one of the top nutrition and health industry trade fairs in Asia, Fi Asia-China, Hi & Ni 2015 is the country's most important gathering of ingredients suppliers, distributors and buyers for the food, health, and nutraceutical industries.


Jebsen Industrial prepares safe and healthy solutions for Fi Asia-China, Hi & Ni 2015


Established as a one-stop purchasing platform for food ingredients, nutraceuticals and pharmaceuticals, the annual tradeshow welcomed Jebsen Industrial’s participation for the first time in 2013. That year, Jebsen Industrial received over 300 visitors to its booth and converted two-thirds into sales leads.


Having affirmed the effectiveness of Fi Asia-China, Hi & Ni as a marketing platform, Jebsen Industrial has confirmed its participation in the 2015 edition together with four key principals:


Abac 's functional bio-products from Switzerland have been available in Greater China since the brand inked a partnership with Jebsen Industrial in 2010. Its products are the result of combining modern science and natural resources, creating scientifically proven ingredients that can be safely applied to cosmetics, food and animal feed.


Graminex from America is the exclusive grower and manufacturer of non-solvent Rye Grass Flower Pollen ExtractTM and a leader in the international dietary supplement industry. To ensure complete quality assurance, Graminex owns and operates farmland in Ohio, USA where it grows, harvests, processes and packages its medicinal plant products. No herbicides or pesticides are ever used in the process, earning Graminex a global reputation for producing safe and healthy products.


Non-solvent Rye Grass Flower Pollen Extract


Weishardt  is the global gelatine leader based in France. In close to 180 years of serving the international community, the brand has solidified its position as a world leader in cold soluble gelatines, hydrolysed marine collagens and complex tailor-made ingredients blends. Its products are manufactured to strict sanitary regulations and its facilities have a HACCP system in place to ensure full compliance.


Syral , a subsidiary brand of European powerhouse Tereos Syral , is a leading supplier of premium starch and wheat products for the global food, pharmaceutical, green chemistry, animal nutrition, paper and corrugated board industries. Its wheat protein is 100% natural and is a perfect supplement to health, weight management, and sports nutrition products like non-dairy creamers, meat products, snacks, cereal bars, bread and cholesterol-free dressings.


To find out how Jebsen Industrial can help you succeed in Greater China, or for more information on any of the brands participating in Fi Asia-China, Hi & Ni 2015, please contact us here.