Date: 2016.03.14 ~ 2016.03.17

Venue: HKCEC

City: Hong Kong

JCineCast makes a stunning debut at Hong Kong’s FILMART 2016  


For the first time, Jebsen Industrial’s Cinematic & Broadcasting Solutions (C&BS) Division brought its JCineCast branding to FILMART 2016 (Mar 14-17, Hong Kong). Hailed as “Asia’s largest entertainment market”, the tradeshow has proven to be an effective platform for JCineCast to demonstrate its innovative, one-stop solutions for both the professional and prosumer filmmaker.


Guided by its ‘Capturing Beyond Limits’ vision, JCineCast has built an extensive portfolio of market-leading equipment, solutions and support that span the entire movie-making workflow. It uses its deep industry experience and expertise to customise cross-brand solutions for each customer—achieving optimal results in a cost-effective manner.



Innovation in action

In demonstrating its ‘multi-brand, multi-channel’ approach at FILMART, the JCineCast booth was filled with some of the industry’s newest and most exciting solutions.


Jebsen Industrial took pride in introducing the Leica Summicron-C T2.0 lens set. This created significant interest among show-goers as it was the first time that Leica Summicron lenses debuted at a tradeshow in Hong Kong. Built with cutting-edge technology, the cine lenses are smaller and lighter than others in its class and are best suited for stabilised rigs, aerial cinematography, underwater cinematography and stereoscopic 3D.




JCineCast’s star-studded line-up of cinematic lenses also included the Zeiss Compact Zoom CZ.2 70-200mm lenses. These compact and handy lenses are 4K-ready, offer full-frame coverage and feature interchangeable mounts—delivering absolute versatility in use.


In the area of lens accessories, JCineCast recommended the S35xFF Expander by IBE Optics. The innovative solution changes the focal length of any S35 lens with PL mount by 1.45 times, effectively allowing filmmakers to use their existing lenses with new, large-format cameras.  


Show-goers were also treated to a hands-on introduction to Cineped’s next generation camera tripods, Bright Tangerine’s matte box, Lowel Lighting Kit and other industry-leading solutions.


“We have enjoyed a successful debut at FILMART 2016. Through the tradeshow, we were able to connect with a large industry audience and create a stronger brand presence not only for JCineCast, but for our principals as well,” said Philbert Chin, General Manager of Cinematic & Broadcasting Solutions, Jebsen Industrial.  


To find out how Jebsen Industrial can help you succeed in Greater China, or to learn more about the products and services featured, please contact us here