COMPLETE CINEMATIC COVERAGE

Date: 2015.10.11 ~ 2015.11.08

City: Wuhan, Sichuan


Jebsen Industrial debuts the ARRI as part of a complete solution suite at industry events

 

Two major industry events in Central and Southwest China have kept Jebsen Industrial’s Cinematic & Broadcasting Solutions team busy in the final quarter of the year—especially with the ARRI ALEXA SXT camera now available.

 

The team joined an international delegation at the 2015 Chinese (Wuhan) International Radio and TV Industry Expo (Oct 11-13, Wuhan) as well as the 13th Sichuan TV Festival (Nov 6-8, Chengdu) to showcase their one-stop industry offerings. This was led by the highly anticipated debut of the ARRI ALEXA SXT (Super Extended Technology) camera family.

 

The team joined an international delegation at the 2015 Chinese (Wuhan) International Radio and TV Industry Expo (Oct 11-13, Wuhan) as well as the 13th Sichuan TV Festival (Nov 6-8, Chengdu) to showcase their one-stop industry offerings.

 

Introducing ARRI ALEXA SXT

Touted as “the next exciting step” in the evolution of the ALEXA family, the new ALEXA SXT is built on the same technologically advanced foundation—with several new features that reflect the latest industry trends.

 

With image quality requirements growing exponentially, the ALEXA SXT allows in-camera recording of ProRes 4K recording UHD (3840 x 2160 pixels) and ProRes 4K Cine (4096 x 2637 pixels). It also offers a powerful new colour management engine that was originally developed for the ARRI AMIRA. To keep up with changing production methods, the ALEXA SXT comes with three fully independent HD-SDI slots and supports new media formats like the high speed SXR Capture Drives via SXR Adapter.

 

Completing the solution suite

In addition, the Jebsen Industrial team handpicked several other products to complement the ARRI ALEXA SXT, effectively demonstrating its ‘multi-channel, multi-brand’ philosophy.

 

First, they chose to pair the camera with Angenieux ’s Optimo Anamorphic 56-152mm 2S. Delivering the French lensmaker’s renowned Optimo quality in anamorphic format, the lenses are designed for superior optical performance with image flatness and low distortion. Its fast aperture of T4 with no ramping, along with 320° focus rotation with over 50 focus marks and no breathing, has made it the choice of filmmakers around the world.

 

As an innovative option, Jebsen Industrial also featured lens expanders by IB/E Optics. These have the ability to change the focal length of lenses to cover a larger format. The IB/E Super 35 to Full Frame (S35xFF) Expander, for example, amplifies focal length by 1.45x. It magnifies the image from any Super 35 lens to cover a larger, full-frame sensor area up to 46.6mm.

 

To round up its offerings, Jebsen Industrial introduced Semote, the perfect remote camera controller for ARRI ALEXA and RED Epic cameras. The compact design and intuitive controls of the Semote make it an ideal tool for 3D or multiple-camera shooting, which are steadily growing in popularity among filmmakers.

 

“By partnering some of the world’s best technology owners, we have built a reputation for bringing cutting-edge cinematic equipment and accessories to China. However, our value comes from our ability to develop customised solutions. We use our experience and expertise to bring different brands and different products together to create optimal results for each customer. This is what we have strived to demonstrate at the events in Chengdu and Wuhan. We are delighted that our approach was very well received and that feedback from delegates was very positive,” said Philbert Chan, General Manager, Cinematic & Broadcasting Solutions, Jebsen Industrial.

 

To learn more about the solutions featured here, or to find out how Jebsen Industrial can help you succeed in Greater China, please contact us here.

 

The team joined an international delegation at the 2015 Chinese (Wuhan) International Radio and TV Industry Expo (Oct 11-13, Wuhan) as well as the 13th Sichuan TV Festival (Nov 6-8, Chengdu) to showcase their one-stop industry offerings.


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