HIGH QUALITY, SAFE AND NATURAL

Date: 2014.03.25 ~ 2014.03.27

Venue: Shanghai World Expo Exhibition & Convention Center

City: Shanghai, China


At the recent Food Ingredients China (FIC) 2014 that was held from Mar 25-27 in Shanghai, Jebsen Industrial joined hands with over 10 heavyweights of the global food additives and ingredients industry to present a comprehensive suite of healthy import ingredients and customised food solutions.

 

A crowd-pleasing line-up

Jebsen Industrial’s presence at Hall 1 of Shanghai World Expo Exhibition & Convention Centre was an eye-catching 120sqm booth. Its corporate whites and blues made a striking yet elegant impression, especially when complemented by a string of principal brand logos. FIC 2014 was the first time Jebsen Industrial showcased its new exhibition visual identity, which drew the attention of many trade visitors.

 

Themed ‘High Quality, Safe and Natural’, the Jebsen Industrial booth received a steady of stream of interested visitors. Total visitor count exceeded 1,000 over the span of the tradeshow. Feedback was highly positive from customers across China, with Jebsen Industrial’s comprehensive product range and solutions receiving the most praise. This was made possible by a large-scale participation drive of many world-renowned principals including Netherland Sensus , France’s Syral ,  France’s Nexira and Denmark’s Chr. Hansen and more.

 

Live demonstrations at the Jebsen Industrial booth were also brought to new heights with a suite of products ranging from yeast-βglucan, natural spices, natural colouring, probiotics, emulsifiers, fish oil, acacia gum, dietary fibre, inulin, wheat protein, modified starch, gelatin, collagen as well as fruit and vegetable powder, among others. This almost completely covered the entire spectrum of major food ingredients available in the market today. These are solutions offered by Jebsen Industrial’s world-leading principal brands featuring Switzerland’s ABAC, India’s AKAY, France’s Daregal, France’s Diana, Singapore’s Futura , USA’s PQ, UK’s Tate & Lyle, France’s Weishardt , Taiwan’s Wen Lan and more.

 

Jebsen Industrial attracts attention with an impressive line-up at Food Ingredients China 2014

 

Quality and taste from innovation

Jebsen Industrial pays close attention to quality and health trends in the market. Its green philosophy towards raising and maintaining the natural goodness of food ingredients is the basis for selecting global principals and solutions so as to better meet the needs of Chinese consumers.

 

At FIC 2014, its showcase extended beyond market-mature products to include popular consumer products that use Jebsen Industrial’s safe and natural food additives and ingredients – such as drink of Weiquan, Bright , Mengniu and Yili, Wriggley’s doublemint chewing gum, Wangzai QQ candy, Oishi potato chips and more.

 

Trade visitors took particularly well to the lactic acid beverages, which are available in low-sugar, original and tropical fruit flavours. Made with only the highest quality skim milk and live lactic acid bacteria culture strains, the beverage undergoes sealed fermentation that reduces lactose content to 20%-30% of its original levels. This makes nutrients more easily absorbed into the body. With its silky smooth texture and rich flavour, lactic acid beverages are thirst-quenchers and have the additional benefit of boosting digestion. They can also be easily transformed into refreshing drinks by adding water, milk, soda, beer or even shochu.

 

Even common everyday foods like sauces, biscuits, cakes, potato chips and puddings were given a fresh, new appeal thanks to the creativity of Jebsen Industrial’s R&D Centre in Shanghai. Trade visitors at FIC 2014 had the chance to sample some interesting creations like Japanese teriyaki, roast pork and black pepper sauces, black pepper and thyme-flavoured biscuits, cranberry cakes as well as a range of potato chip flavours that included Tusan-style, chicken and thyme, tomato and made. These were developed with Daregal’s thyme, rosemary and other premium ingredients.

 

Speaking on product innovation, Warren Cho, Manager, Food Ingredients Department, Food, Beverage & Pharma Division, Jebsen Industrial said: “In the area of food science, we have a very strong technical team and our own R&D Centre to help customers with product testing and development. This allows us to create a business model that combines theory with practice.”

 

Speaking on product innovation, Warren Cho, Manager, Food Ingredients Department, Food, Beverage & Pharma Division, Jebsen Industrial said: “With the transmission of information and the high market transparency, there is more competition than ever before. To provide the value-added services and solutions to the customers is the core to win the market. Jebsen Industrial established the R & D centre in Shanghai, which can create a win-win solution.”

 

 

Jebsen Industrial attracts attention with an impressive line-up at Food Ingredients China 2014

 

At the core of competitiveness

The Jebsen Industrial booth at the three-day FIC tradeshow was a hotbed of activity from start to end. Over the course of three days, the onsite team welcomed so many familiar faces that its booth felt like a get-together of old friends.

 

“We do not just market and distribute solutions; we are a one-stop service provider. When foreign partners entrust their products to us, our Logistics department takes charge of distributing these to the right wholesalers, retailers or consumers. For this process to be effective requires a deep understanding of each product, as well as supply chain management expertise, so that the optimal sales distribution strategy can be deployed. In that sense, our systematic processes and extensive distribution network across Greater China form our core competitive advantage,” said Dr Elizabeth Leung, General Manager of Food, Beverage & Pharma Division, Jebsen Industrial.

 

Jebsen Industrial’s core competitiveness will also serve to unite its customers, business partners and suppliers, creating stronger interdependency links so that each party, and the industry as a whole, can grow from strength to strength.

 

 

Jebsen Industrial’s core competitiveness will also serve to unite its customers, business partners and suppliers, creating stronger interdependency links so that each party, and the industry as a whole, can grow from strength to strength.

 

To find out how Jebsen Industrial can help you succeed in Greater China, or for more information about any of the products or services featured here, please contact us at [email protected].


EVENT CALENDAR

LOCATE US

NEWSLETTER SUBSCRIPTION

Want to know more about us?
Subscribe our newsletter NOW!

Customised Reading

CONNECT WITH US

 
   
>
TOP