HUNGRY FOR FUNCTIONAL FOOD

Date: 2015.04.01 ~ 2015.04.03

Venue: National (Shanghai) Centre for Exhibition and Convention

Booth: 3P20/3Q21

City: Shanghai, China


Entering 2015, Jebsen Industrial will stay on course to feed China’s growing appetite for functional food. Referring to food products that have specific health-boosting properties, this category of food has grown in popularity as consumers seek a higher quality of life.

 

According to HKDC, China’s health food and nutritional supplement market is presently worth over RMB 600 billion and is set to grow at an average 20% rate annually. Against this bullish backdrop, Jebsen Industrial, led by its Specialty Ingredients & Solutions Division, plans to lead over 10 principals to Food Ingredients China 2015.

 

As a regular participant of China’s largest food ingredients tradeshow, Jebsen Industrial and its global principals have built a solid reputation for bringing premium quality, safe and natural solutions to the market. The 2015 edition of Food Ingredients China will see familiar brands like ABAC, Chr.Hansen )/">Chr. Hansen, Denomega , Futura Ingredients, Nexira )/"> Nexira , Sensus , Syral , Tate & Lyle and Weishardt coming back for more.

 

As a regular participant of China’s largest food ingredients tradeshow, Jebsen Industrial and its global principals have built a solid reputation for bringing premium quality, safe and natural solutions to the market.

 

New to the show will be Deutsche Extrakt Kaffee (DEK), which is also the latest addition to the Jebsen Industrial family of principals. The German company is one of the leading suppliers of instant coffee and instant coffee drinks to the retail own-brand market. Its quality assurance comes from managing the entire value chain from procurement and production to fully automated packaging.

 

Along with DEK, principal Wei-Teh, one of the largest flavour and fragrance manufacturers in the region, will also make its debut at Food Ingredients China 2015. Its fermented milk and fruit powder products are expected to take centrestage.

 

Overall, Jebsen Industrial expects enthusiastic industry response to its all-natural food ingredients, including those by:

 

Chr.Hansen )/">Chr. Hansen, which is a well-respected global brand known for its natural ingredients. With its roots producing dairy ingredients since over 130 years ago, Chr. Hansen’s portfolio of natural ingredients today also includes coagulants and cultures for cheeses as well as other cultures, enzymes, colours and functional systems.

 

Nexira )/"> Nexira and its natural nutraceutical ingredients and botanical extracts have also found a welcoming market in Greater China. Extensive R&D work has given it the scientific prowess to develop natural emulsifiers, texturising agents and actives for weight management, antioxidants, joint comfort and stress relief.

 

Overall, Jebsen Industrial expects enthusiastic industry response to its all-natural food ingredients

 

Sensus , another regular participant at Food Ingredients China, often steals the limelight with its inulin products. The soluble dietary fibre is perfect for health-focused dairy products that are becoming increasingly popular in Greater China.  

 

Syral ’s premium starch and wheat products are rich in nutrients and, with their excellent solubility in a wide pH range, are convenient additions to many foods. Year after year, Syral has been well received at Food Ingredients China, especially by food manufacturers that are trying to keep up with the latest consumer trends.

 

To find out how Jebsen Industrial can help you succeed in Greater China, or for more information on any of the brands participating in Food Ingredients China 2015, please contact us here


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