Date: 2016.03.23 ~ 2016.06.23

Jebsen Industrial’s Specialty Ingredients & Solutions Business delights the food and beverage industry at a series of tradeshows


Jebsen Industrial’s ability to stand out from the competition comes from its culture of innovation. Its Specialty Ingredients & Solutions business has used this creativity to wow the industry once again at three recent tradeshows.



At Food Ingredients China 2016 (Mar 23-25, Shanghai), China’s largest and most influential tradeshow in the area of food additives and ingredients with about 1,500 exhibiting companies, Jebsen Industrial outshone the competition. It attracted a record of 1,800 visitors with a showcase of premium solutions from its principals. A highlight was the debut of Weiwanjia, Jebsen Industrial’s self-owned brand of premium food products developed exclusively at its Research & Development Centre in Shanghai.


Weiwanjia was also a crowd-pleaser at Hotelex 2016 (Mar 29-Apr 1, Shanghai). Jebsen Industrial presented the brand’s signature yoghurt concentrate drink, corn juice powder and milk powder with protein, in addition to solutions from a host of other principals, to a highly receptive audience.



The brand received a similarly warm reception at Bakery China 2016 (May 11-14, Shanghai) as the Jebsen Industrial team demonstrated the endless application opportunities of its products. Meanwhile, Jebsen Industrial showcase the natural and beauty solution in FiA & Hi Ni 2016 (June 21 – 23, Shanghai) with Abac , Oryza and Weishardt .


“In this highly competitive environment, food manufacturers are looking for new and creative ways to excite consumers. We are well equipped to help customers develop and prototype new food applications in our R&D Centre, so that customers are assured of the product’s market feasibility. Tradeshows are the perfect platform to showcase this,” said Elizabeth Leung, Business Line Leader of Specialty Ingredients & Solutions.