Date: 2015.04.01 ~ 2015.05.15

City: Hong Kong, Shanghai

Industry tradeshows are known to be effective marketing, networking and business platforms. To optimise resources and achieve the best results for itself and its principals, Jebsen Industrial Specialty Ingredients & Solutions believes in careful assessment before investing in any tradeshow. In April and May, it chose to participate in Food Ingredients China 2015 (April 1-3, Shanghai), HOFEX 2015 (May 6-9, Hong Kong) and Bakery China 2015 (May 12-15, Shanghai)—effectively presenting its solutions to a collective audience of over 160,000 industry professionals.


At FIC 2015, Jebsen Industrial reinforced its leadership in food innovation using a variety of safe, premium and nutritious ingredients from its principals. It also showcased how popular products like Weiquan, bright, Mengniu and Yili’s beverages as well as Wriggley’s doublemint chewing gum, Wangzai QQ candy and Oishi potato chips are all created with its solutions.


 Jebsen Industrial emphasised its commitment to safety and quality at HOFEX 2015.


For the biennial HOFEX 2015, which attracted a good mix of international and Greater China visitors, Jebsen Industrial emphasised its commitment to safety and quality. Deutsche Extrakt Kaffee (DEK) from Germany, one of its newest principals, was an excellent example of this. The leading supplier of instant coffee and instant coffee drinks manages its entire value chain from procurement and production to fully automated packaging for total quality control.


  Jebsen Industrial emphasised its commitment to safety and quality at HOFEX 2015.


Finally, at Bakery China 2015, Jebsen Industrial showed how its nutritional ingredients could be creatively applied to enhance the health and wellness appeal of baked goods.


“Participating in the right industry tradeshows helps us amplify our reach to a wider audience. Aside from strengthening market recognition of our principal brands, we also focus on demonstrating the value we bring as a complete solutions provider,” said Warren Cho, Department Manager, Specialty Ingredients & Solutions, Jebsen Industrial.