Date: 2015.05.12 ~ 2015.05.15

Venue: Shanghai New International Expo Centre

Booth: E1K06

City: Shanghai, China

It comes as no surprise that China’s bakery industry is rising fast and strong. Shanghai firm Daxue Consulting has estimated that per capita consumption of baked goods has more than doubled since 2000. By 2018, the industry is expected to be the second most valuable in the world, worth US billion. This is according to Canadean, a London-based market research company. 


Jebsen Industrial, whose dual role is to help its principals make the most of China’s tremendous market potential while supporting the healthy and sustained growth of the local industry, has confirmed its presence at Bakery China 2015. The annual tradeshow, also known as the International Trade Fair for the Bakery and Confectionery Industry in China, is the largest of its kind in the whole of Asia.


In 2014, Jebsen Industrial and its principals participated in the show and were impressed by the quality of the buyers. Having generated some 400 business leads in just four days, Jebsen Industrial is confident that Bakery China 2015 will be equally successful.


As an industry veteran, Jebsen Industrial has observed that the megatrend of functional food applies to the bakery industry as well. To help local companies leverage the health and wellness appeal to win the hearts and stomachs of consumers, Jebsen Industrial’s Specialty Ingredients & Solutions Division is preparing a line-up of safe and nutritional bakery solutions.


Chr.Hansen )/">Chr. Hansen will return to Bakery China with its natural ingredients, including its probiotics for food and beverages, dairy cultures and natural colour solutions. Versatile in application, Chr.Hansen )/">Chr. Hansen’s solutions support the product innovation efforts of manufacturers while fortifying food with proven health benefits.


Chr. Hansen’s solutions support the product innovation efforts of manufacturers while fortifying food with proven health benefits.


Sensus and its world-renowned solutions will also make an appearance at Bakery China 2015. Its inulin, dietary fibre and edible fibres are already used in baked foods, cereals and cereal products in over 70 countries around the world—a clear testament to its effectiveness. 


These and other principals will form the Jebsen Industrial contingent at Bakery China 2015. To find out how Jebsen Industrial can help you succeed in Greater China, or for more information on any of the brands participating in this tradeshow, please contact us here




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