WARMING UP FOR BIRTV 2014

Date: 2014.07.27 ~ 2014.07.27

City: Taiwan


Jebsen Industrial brings the excitement of Asia’s top cinematic exhibition to Taiwan.

 

On July 27, 2014, Jebsen Industrial organised the first ever Pre-BIRTV Show in Taipei, Taiwan ahead of the annual BIRTV exhibition (Aug 27-30, Beijing). Known in full as the Beijing International Radio, TV & Film Exhibition, BIRTV is regarded as Asia’s number one and the world’s third most influential tradeshow for the film and media industry.

 

On July 27, 2014, Jebsen Industrial organised the first ever Pre-BIRTV Show in Taipei, Taiwan ahead of the annual BIRTV exhibition.

 

In serving the Greater China region, Jebsen Industrial has acknowledged Taiwan’s rising status in the region’s film and media industry. Eager to share its deep expertise and world-leading solutions with the local industry, the Pre-BIRTV Show was designed as a learning platform to connect and engage with Taiwanese industry players—particularly those who are unable to travel to Beijing for BIRTV 2014.

 

An eye-opening line-up

For the Pre-BIRTV Show, Jebsen Industrial brought with it some of the world’s best cinematic lenses, cameras and accessories like cranes, crane lamps and colour-grading software DaVinci Resolve by Blackmagic Design. The equipment, valued at some 20 million NTD (approximately US0,000), are the pride and joy of many long-standing Jebsen Industrial principals— Angenieux , Arri , Cooke , Schneider and Zeiss .

 

Participants were invited to bring their own cameras and experience the outstanding quality and performance of these Hollywood-standard lenses. The highlight of the day for many of them was the opportunity to get up close and personal with Taiwan’s first set of ARRI/ZEISS Master Prime anamorphic lenses and Angenieux Optimo Anamorphic lenses. A female model and an indoor set were also prepared so that participants could do this in actual filming conditions.

 

A female model and an indoor set were also prepared so that participants could do this in actual filming conditions.

 

Expert sharing sessions

The hands-on segment of the Pre-BIRTV Show was complemented by a learning session led by Mr. Glavin Huang, Manager, Broadcast & Cinematic Solutions Department, Engineering & Technology Division, Jebsen Industrial. In an insightful presentation, he talked about major technological trends in the global film and media industry and introduced cinematic lenses from different makers.

 

With many participants curious about anamorphic lenses, Mr Long explained that films typically have a narrower aspect ratio of 2.39:1. If the conventional 4:3 aspect ratio is used in filming, the pictures will have to be edited down and resolution is lost in the process. Because anamorphic lenses are able to avoid this problem, they are slated as the next big thing for professional filmmakers. Mr Huang also noted that of the four or five anamorphic lensmakers in the world, two ( Angenieux and Zeiss ) are long-standing Jebsen Industrial principals.  

 

Mr Huang also spent some time introducing the Schneider Xenon FF Prime and Cine-Xenar III lenses, which are growing in popularity among Chinese filmmakers. While both are purpose-built for digital cinematography, the Xenon FF Prime lenses are part of the German brand’s high-end range of full-frame lenses, while the Cine-Xenar III lenses are known for their excellent performance at a competitive price point.

 

Mr Huang also spent some time introducing the Schneider Xenon FF Prime and Cine-Xenar III lenses, which are growing in popularity among Chinese filmmakers.

 

“This is the first time we have organised such an event in Taiwan so we are very happy that it was well received by the local filmmaking community. It was a great opportunity for us to share our experience and expertise, but also to learn about the needs and challenges of the Taiwanese market,” said Mr. Glavin Huang, Manager, Broadcast & Cinematic Solutions Department, Engineering & Technology Division, Jebsen Industrial.

 

To find out how Jebsen Industrial can help you succeed in Greater China, or to learn more about BIRTV 2014 or any of the products featured here, please contact us via our enquiry form here. 


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