Date: 2017.03.28 ~ 2017.03.31

Venue: Shanghai New International Expo Centre

Booth: N5A16

City: Shanghai



For hoteliers, restauranteurs and caterers, serving up good tasting and nutritious food to their guests can spell the difference between success and failure. Jebsen Industrial’s Specialty Ingredients & Solutions (SI&S) team hopes to give these industry professionals a helping hand with Weiwanjia(WWJ) — Jebsen’s self-owned premium food and beverage brand.  


At Hotelex Shanghai 2017, China’s leading sourcing event for the hotel, restaurant and catering industry which attracts over 100,000 trade visitors every year, SI&S is preparing to exhibit a full line-up of  WWJ solutions.


Formulated by expert food engineers at Jebsen’s research and development facility in Shanghai, WWJ products are not only safe, high quality, delicious and nutritious, they are also extremely versatile. The brand’s flagship Fermented Lactobacillus Drink Concentrate, for example, is both a ready-to-serve beverage with a variety of flavours to choose from and an ingredient for other food applications like yoghurt-flavoured ice cream, candies, baked snacks, jellies, puddings and more.


With Jebsen Industrial’s deep understanding of the Chinese food and beverage industry and the changing palates of Chinese consumers,  WWJ products are also developed to capture emerging trends. The WWJ Corn Juice Powder addresses consumers’ demand for added nutrition in their diet by combing high quality protein and dietary fibre with the flavour and texture of sweet corn juice. Made with GMO-free imported sweet corn flour and premium New Zealand corn, the powder dissolves easily in hot water to produce a rich corn juice. It can also be incorporated into baked goods like cakes and cookies or even food like dumplings and noodles.  


Visitors to Hotelex Shanghai 2017 can also look forward to a showcase of other WWJ products such as the Golden Chiffon Cake and Muffin Premixes as well as Seasoning Powder for baked goods and potato chips.


To meet the Jebsen Industrial SI&S team at Hotelex Shanghai 2017, please contact us at indenquiry@jebsen.com.