HERO OF THE CINEMATOGRAPHIC WORLD

Jebsen Industrial’ s partner ARRI reinforces its superhero status with Marvel’s Guardians of the Galaxy

 

When Guardians of the Galaxy swept into theatres across China this year, it brought with it a truly visual spectacle. The epic blockbuster brought to life an intergalactic adventure with green, blue and pink aliens leading the charge. 

 

Jebsen Industrial’ s partner ARRI reinforces its superhero status with Marvel’s Guardians of the Galaxy

 

To create a film that imaginative, British cinematographer Ben Davis chose ARRI: “One of the reasons I like the ALEXA XT is because it's user-friendly. I like the way the camera is set up and I understand the thinking behind it; ARRI has been making cameras for professional filmmakers for many years, so they have a much better idea of what's required than the newer camera manufacturers.”

 

This is probably the same reason why ARRI has been embraced by Chinese filmmakers ever since Jebsen Industrial introduced it to the market almost 55 years ago.  

 

With colour being a major element in Guardians of the Galaxy, Mr Davis put several cameras to the test before making his final decision.

 

ALEXA had the best dynamic range

 

“On all the tests I saw, the ALEXA had the best dynamic range; the highlights seemed to hold a lot better and the highlights retained more colour than other cameras,” he commented. “In general the ALEXA is very true to colour; the colours were represented by the camera in the same way as they appeared to my eye,” he said.

 

With colour being a major element in Guardians of the Galaxy, Mr Davis put several cameras to the test before making his final decision.

 

The exceptional performance of ARRI cameras means that they are widely used in major productions around the world. Recently, the ALEXA Plus went to work to produce the dark fantasy movie Maleficient starring Angelina Jolie. Oscar-winning films like Gravity, 12 Years a Slave and Dallas Buyers Club were also all filmed with ARRI cameras.

 

In Greater China, filmmakers are turning to Jebsen Industrial not only for ARRI’s world-leading cameras and lenses but a complete suite of industry solutions. Jebsen Industrial’s experienced industry teams work closely with filmmakers, cinematographers and production houses to tailor solutions that perfectly fit their creative, technical and budgetary requirements.

 

To find out how Jebsen Industrial can help you succeed in Greater China, or for more information on ARRI’s products and services, please contact us here.


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