MAKING FURTHER INROADS INTO CHINA

With Jebsen Industrial’s support, Kroenert ’s converting solutions command attention at APFE 2014 and beyond

 

From July 17-19, Jebsen Industrial and principal Kroenert participated in the 10th Shanghai International Adhesive tape Protective Films & Optical Film Expo (APFE 2014). The show is an annual highlight for the adhesive industry, and is known for bringing together “new notions, new technologies, new products and new resolutions” of adhesive tape, protective film, optical film, release liner, foam, label and die-cutting processing.

 

Recently, having completed the sale of a new KROENERT silicon coating line to Chinese manufacturer Daoming New Material, the partners celebrated with a small opening ceremony at Daoming’s booth at APFE 2014.

 

 

Delivering growth

Jebsen Industrial and Kroenert have worked together for close to 10 years, bringing Kroenert ’s advanced converting solutions to the Chinese market. Recently, having completed the sale of a new Kroenert silicon coating line to Chinese manufacturer Daoming New Material, the partners celebrated with a small opening ceremony at Daoming’s booth at APFE 2014. This marked the successful installation of the line, thanks to Jebsen Industrial’s effective facilitation between Kroenert in Germany and Daoming in China. With the silicon coating line ready for operational use, the ceremony also signalled a new milestone for Daoming as it commences production of silicon release liners.

 

This success story comes shortly after Kroenert introduced the MCO 5000, its first modular extendable coating and laminating machine. With one multipurpose coating head for various coating methods and built-in modularity, which allows machine configuration to be easily extended as the business grows, the MCO 5000 is positioned as a smart and affordable solution. Jebsen Industrial is confident that the MCO 5000 will find a market locally, especially at a time when domestic companies are keen to pursue growth but in a cautious and prudent manner.

 

With one multipurpose coating head for various coating methods and built-in modularity, which allows machine configuration to be easily extended as the business grows, the MCO 5000 is positioned as a smart and affordable solution.

 

 

Sharing knowledge

Leveraging Jebsen Industrial’s deep market understanding, Kroenert also took the opportunity at APFE 2014 to address the needs of domestic companies and showcase the relevancy of its solutions. In a 30-minute presentation at the China Optical Film Industry Forum, Kroenert representatives introduced a variety of products but paid special attention to the MPG 600 CI. The Multi-Pressure Gravure 600 Chamber Injection is ideal for optical film coating as it eliminates surface bubbles—a common culprit that causes defective products. In addition, the MPG 600 CI uses displacers that are wear-free and solvent-resistant and requires minimum maintenance, service and cleaning. In an environment where Chinese manufacturers are battling with productivity and cost challenges, Jebsen Industrial and Kroenert believe that the MPG 600 CI’s ability to increase production accuracy, reduce wastage and lower maintenance cost may give domestic companies a competitive advantage.

 

 

Leveraging Jebsen Industrial’s deep market understanding, KROENERT also took the opportunity at APFE 2014 to address the needs of domestic companies and showcase the relevancy of its solutions. In a 30-minute presentation at the China Optical Film Industry Forum, KROENERT representatives introduced a variety of products but paid special attention to the MPG 600 CI.

 

 

Made in Germany, for China

Kroenert , billed as “the coating machinery experts”, has been developing coating technology for over 100 years. Today, it offers machines and lines for coating web-like materials and develops high-performance winders, dryers and other equipment for complete coating lines. With a firm belief that technology will lead the industry forward, Kroenert has established a dedicated Technology Centre with two production lines exclusively for customers to test different basic materials, coating and drying systems under actual working conditions. Since establishing a partnership with Jebsen Industrial in 2005, Kroenert ’s converting solutions have been available in Greater China. As the brand’s representative, Jebsen Industrial offers localised business consultancy, technical guidance and customer service so that Chinese companies gain maximum value from Kroenert ’s German solutions.

 

To find out how Jebsen Industrial can help you succeed in Greater China, or for more information on Kroenert ’s products and services, please contact us via our enquiry form.

 


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